Design Watch

August 7, 2009

Part of the Burberry mystique may have to do their granted Royal Warrants of Appointment by the two leading figures of the British Monarchy, Her Majesty Queen Elizabeth II and her son and successor His Royal Highness the Prince of Wales. But this prestigious fact rather begs the question, which is how the Burberry name became so revered in the first place.

The company’s origins make for the stuff of legends, to be sure. Thomas Burberry was but a twenty-one year-old Draper’s apprentice in 1856 when he opened his own dry goods store, and less than two decades later was an established manufacturer of outdoors attire, going on to invent gabardine fabric ten years after that. So it would seem that the Burberry name was rather well secured already, making it something of a household word for generations before our own day’s worshipful reverence of it.

Though modern marketing methods must have much to do with such a feat, the simple fact is that Burberry has actually been renowned throughout the history of fashion for its many innovations as an upscale clothier, not least of which is its most famous invention of all, the trench coat, for use by British Army officers during The Great War. Though Burberry did not invent designer watches, they did make Burberry watches synonymous with fashion and luxury.

Burberry watches, then, are but the latest high-end goods to be offered by the upscale merchant. Like their clothing line, Burberry watches tend to be thematically classical, somewhat conservative and thus appropriate for just about any occasion. Their Heritage Chronograph line is fairly representative of most models.

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