The Commercial Real Estate

September 4, 2009

have now been in this business 28 years and am proud to say I am a true commercial real estate renegade! I’m not sure how or when I turned into one but I suppose that’s not important.

But thinking back I realize I have always been somewhat of a commercial real estate renegade. When I was 23 years old I opened up my own shop in the Galleria area of Houston (one of those fancy blue office towers on Post Oak). I hired a couple of brokers, a secretary — that’s what assistants were called in those days and set about the business of getting listings so my people had some work to do.

One listing I got was a couple of office buildings on a major interstate with amazing exposure. Wells Fargo owned them and my instructions were to lease the 12 vacancies fast! So I ordered some banners that stretched across the top of each building advertising “FREE RENT FREE RENT FREE RENT”. Now I know that seems so tacky but it got the job completed. I had a happy client and a healthy bank account!

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