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Your Creative Idea is a Communication Tool

There are several important functions your creative ideas can serve if you let them blossom into reality. Whether it’s designing a charitable organization, a business, an invention or a fall collection, producing a film or writing a book, play, song or engaging in any other creative endeavor, your idea can be a powerful communication tool not only for profit, recognition and visibility, but to have a positive affect on others as well.

1. Your idea can inform. Not everyone knows about the social injustices around the world, about a new law coming into effect or about a famous person living 300 years ago who made amazing discoveries in the field of technology or health. What do you believe the world needs to know about? Your creative idea can bring enlightenment to a large number of people that before now were living in ignorance. Documentaries, creating pamphlets and hosting a blog are examples of informative creativity.

2. Your idea can instruct. From a simple how-to article to a book, video, dramatization or public speech, your idea for any of these things (or anything else!) can teach others valuable lessons. We all have knowledge and wisdom that we can pass on to others on any subject under the sun and through any creative way. Some fun ideas: flashcards that teach an aspect of pet grooming via illustration and simple text, or a series of online pattern-making videos. Furthermore, knowledge is a hot commodity that people will always pay for. What you can teach, someone out there will pay to learn.

3. Your idea can inspire. I believe that creative communicative ideas are some of the best conduits for inspiration. A story of courage or kindness can be presented through a film, painting or a book. When someone creatively raises money for a worthy cause or mentors someone, we’re inspired. I know of an older woman who had a creative idea that lead her to host younger women in her home once a week to learn from her. In time, many of those women were inspired by what she did for them and became mentors themselves. But it started with an idea that didn’t just stay an idea!

4. Your idea can increase visibility. Whether to promote your career or your cause, visibility is vital. People must know that you exist before they can hire or buy from you or contribute their time and resources to you. What ideas do you have that will propel you into the spotlight? I have a client who currently acts on several ideas to get her name “out there” as a musician, from recording a demo and getting a webpage to singing in cafes, churches, pubs and festivals. I also know of a group of women who consistently implement creative ideas to raise awareness and money for a cause they’re passionate about. They host “pamper parties” and themed evenings, and design and wear special bracelets. Writing engaging articles or books, presenting a speech, creating a product or hosting a radio or television show are also ways to use your creativity to get noticed.

5. Your idea can improve the lives of others. My father is constantly dreaming up practical inventions (complete with sketches, prototypes and patents!) that will make life easier. He’s a natural creative problem solver. Whether your creative ideas tend towards the scientifically or technologically inventive, fundraising or motivational, you have the power inside you to brainstorm ways to make life better. Maybe your creative idea is to figure out ways to budget so you can have more funds available to donate. Or maybe you want to create a beautifully illustrated book of encouraging poetry. The sky is the limit to what you can dream up if you put your mind to it!

What creative ideas have you been mulling over lately? As you read this, you know you could and should do something about them. Why not today? Someone out there is waiting.

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